You may already know that Google uses more than 200 ranking factors in their Search algorithms. Here we discuss about some of them, those are playing most important role in Ranking.

1. Domain Age: Age of your domain is an important factor in ranking. In webmasters video Matt cuts  says that “The difference between a domain that’s six months old verses one year old is really not that big at all”. That means they use domain age but it is not an important factor.

2. Exact Match Domain:       Exact Match domain  is helpful for ranking if  your website have good quality  but  if  your website have  poor quality then it can no help in the ranking. 

3. Country TLD extension: Having a Country Code Top Level Domain (.in, .au, .uk, .cn, .pt, .ca) helps the site rank for that particular country. But it  has limitation in global ranking, It means,  it  is not helpful  for google.com or another country domains.   

4. Keyword Appears in Title Tag: The title tag is a webpage’s most important piece of content, if you appear keywords in title tag then it helps in ranking and it sends a strong on page seo signal. 

5. Keyword Appears in Description Tag: The Description tag is also a webpage’s important piece of content, if you appear keywords in description tag then it helps in ranking and it sends relevancy signal.

6. Keyword Appears in H1 Tag: H1 tags are a “second title tag” that sends another relevancy signal to Google. Try to always use keywords in H1 tag.

7. Keyword is Most Frequently Used Phrase in Document: Having keywords in content more than any other sends another relevancy signal to Google.

8. Content Length: Content with more words can helps in the ranking, It is also helpful for improve text/html ratio.

9. Keyword Density: Although not as important as it was, keyword density is still something Google uses to determine the topic of a webpage. But going overboard can hurt your ranking. There is no criteria for key word density.

10. Page Loading Speed via HTML:   All search engines use page loading speed as a ranking factor. Search engine bots can estimate your site speed fairly accurately based on a page’s code and filesize. 

11. Duplicate Content: Duplicate content on the website can give  negative influence a site’s search engines visibility.

12. Rel=Canonical:  Use this tag properly before Google considering the page with duplicate content. It is an important ranking factor for Google.  

13. Page Loading Speed via Chrome: Google also use the Google crome user data as a ranking factor.

14. Image Optimization:  Images on web pages sends relevancy signal to Google by  it’s  name, alt attribute, title.

15. Keyword Prominence:  Having a keyword appear in the first paragraph of a page’s content appears to be a significant relevancy signal to Google.

16. Keyword Appears in H2, H3 Tags: Keyword appear in the H2, H3 tag sends a strong on page seo signal. It helps in the ranking.

17. Outbound Link Quality: Linking out to authority sites helps send trust signals to Google. It is an important ranking factor.

18. Grammar and Spelling:  Proper grammar and spelling sends relevancy signal to Google.

19. Number of Outbound Links:  Too many dofollow OBLs may effect  Page Rank, which can hurt search visibility.

20. Multimedia:  Images, videos, sound clips and other multimedia elements on the websites make it good quality content website. It sends relevancy signal to search engines.

21. Quality and Number of Internal Links Pointing to Page: Internal Linking is considered by search engines  as a factor of ranking.

22. HTML errors/W3C validation:  Lots of HTML errors show a sign of a poor quality site.  It is also a ranking factor. 

23. URL Length: URL length is also an important ranking factor.  Many seo thinks that long url  may hurt your search engine visibility. 

24. Keyword in URL: Keyword use in url sends relevancy signal to search engines.

25. User Friendly Layout:  According to Google Quality Guidelines Document user friendly layout is an important ranking factors.

26. Site Updates:  Site Updates(how and when a site is updated) is also a factor for ranking. 

27. Presence of Sitemap: A sitemap helps search engine’s bots to find the page on the site and index your pages easier and improving visibility.

28. Duplicate Meta Information On-Site: Presence of duplicate meta information may hurt your search engine visibility.

29. Breadcrumb Navigation:  Presence of Breadcrumb may improve your search engine visibility. It makes WebPages user friendly.

30. Responsive design: Responsive design helps to improve ranking for mobile, tablets and other device’s searches.

31. Social Sharing(g+, you tube, blogger): There’s no doubt that social shared contents are given preferential treatment in the SERPs (probably because Google owns it ).

32. Use of Google Analytics and Google Webmaster Tools:  Many SEOs think that having these two programs installed on your site can improve your page’s indexing. 

33. User reviews/Site reputation:  There’s no doubt that Google monitor the user reviews  and site reputation as a factor for ranking. 

34. Robots meta tag or robots.txt page:  Presence of robots meta tag  or robots.txt page helps spider in indexing pages. It sends relevancy signal to search engines.  

35. PR of Linking Page: Page Rank of referring domain considered as an important ranking factor by Google. 

36. Authority of Linking Domain:  The referring domain’s authority may play an independent role in a link’s importance. It is also a ranking factor.

37. Social Shares of Referring Page:  The amount of page-level social shares may influence the link’s value.

38. Links to Homepage Domain that Page Sits On:   Links to a referring page’s homepage may play special importance in Ranking.

39. Dofollow and Nofollow Links:   link’s  type(nofollow or dofollow) is also a factor. It is most controversial topic for SEO.

40. 301 Redirects to Page:  links from 301 redirect pages will hurt you on search visibility.

41. Backlink Anchor Text: Anchor text is less important than before (and likely a webspam signal). But it still sends a strong relevancy signal in small doses.

42. Internal Link Anchor Text: Internal link  Anchor text sends relevancy signal to search engines.

43. Backlink Age:   Backlink age is an important ranking  factor. Older back links are more powerful as the comparison of new created back links.

44. Reciprocal and Paid Links:  Reciprocal and paid Back links may hurt your search visibility.

45. DMOZ Listed:   Many SEOs  think that Google gives a little extra benefit for dmoz .

46. Click Through Rate for a Keyword:  CTR is another most important ranking factor. The pages having high CTR may get boost in search visibility.

47. Bounce Rate and Exit Rate:  Bounce rate and exit rate considered as a quality tester by search engines. 

48. Site Level Social Signals: Site-wide social signals may increase a site’s overall authority, which will increase search visibility for all of its pages.

49. Traffic Sources(direct, referral): Ttraffic  Sources(direct, referral, repeated ) are another important ranking factor. 

50. Google+ Circles: It is no doubt that Google+ play an important role in SERP. 

Social media channels haven’t changed the principles of online marketing; word-of-mouth recommendations are still the king of all kings. But what is changed, though, is how far that word-of-mouth recommendation reaches. Think,  If someone had an awesome experience with your business suppose you have a restaurant , they might have gone out and told a handful of their friends and family members. Past research found a satisfied customer, on average, would tell 5 to 10 of their friends.  Basically, word-of-mouth used to be fairly limited. But at this time If you have a satisfied customer, he does not tell to his friends or relatives about you  or your business. He posted a review on your facebook page or tweet about  you on twitter or share the experience on google plus or other social media channels. There are huge network of peoples  and  thousands of them are knowing  you by social media. 

If  You have any unsatisfied customers then you may see the spread of negative reviews about their products or services as a bad thing on social media, By utilizing social media effectively, you can easly reach out to dissatisfied customers directly, within your own social media environment, to find innovative ways of improving the product or service you have on offer.

When creating a social media marketing strategy, it is worth thinking very carefully about targeted audience. There will be people within your social networks who may not necessarily be customers, but who nevertheless can have a massive impact on your marketing efforts. A research showed that social media just had 1.55 percent of all e-commerce traffic. It does not means that social media does not effect  on business  but the social media marketers failed to understand how to use and optimize social media channels in their respective businesses. If social media does not help directly on conversion/leads  of business but it helps on SEO and becoming a Brand.