Impact of Social Media over Business…?
Social media marketing clamps the power of online channels and user generated content for the proposes of increasing website traffic, lead generation, creating brand awareness, sales and reputation management. SMO is all about establishing a large user network, sharing their content, views, interaction and community building via social media channels like Facebook, twitter, google plus, Linkedin, pinterest, tumblr, Digg, youtube, and more. Social search can never replace search engines as we know today. But It effect the seo results. It also help to gain the search Engine Ranking. It means social media also helps to business.
Social media channels haven’t changed the principles of online marketing; word-of-mouth recommendations are still the king of all kings. But what is changed, though, is how far that word-of-mouth recommendation reaches. Think, If someone had an awesome experience with your business suppose you have a restaurant , they might have gone out and told a handful of their friends and family members. Past research found a satisfied customer, on average, would tell 5 to 10 of their friends. Basically, word-of-mouth used to be fairly limited. But at this time If you have a satisfied customer, he does not tell to his friends or relatives about you or your business. He posted a review on your facebook page or tweet about you on twitter or share the experience on google plus or other social media channels. There are huge network of peoples and thousands of them are knowing you by social media.
If You have any unsatisfied customers then you may see the spread of negative reviews about their products or services as a bad thing on social media, By utilizing social media effectively, you can easly reach out to dissatisfied customers directly, within your own social media environment, to find innovative ways of improving the product or service you have on offer.
When creating a social media marketing strategy, it is worth thinking very carefully about targeted audience. There will be people within your social networks who may not necessarily be customers, but who nevertheless can have a massive impact on your marketing efforts. A research showed that social media just had 1.55 percent of all e-commerce traffic. It does not means that social media does not effect on business but the social media marketers failed to understand how to use and optimize social media channels in their respective businesses. If social media does not help directly on conversion/leads of business but it helps on SEO and becoming a Brand.
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